Matthew Keegan
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Over 50% of APAC marketers plan to cut ad spend in ...
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
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Japan drives Dentsu’s modest Q1 growth, APAC and ...
CXM struggles with double-digit declines globally, while media services provide steady growth.
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Are brands right to allow machines to handle ...
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
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AI, copyright, and creativity: The fine line ...
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
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Why B2B influencers are an essential spend for ...
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
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Advertising in space: One giant leap for adland?
Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.
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