Matthew Keegan
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Dentsu Q3 2024 earnings: Japan's growth contrasts ...
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.
What will it really take for adland to divest from ...
Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.
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What will it take for female creatives to get the ...
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
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The potential winners and losers of a Google break-up
With a possible break-up of the tech giant's businesses on the cards, Campaign examines the potential winners and losers in the fight for the future of digital advertising.
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Text-to-video in advertising: Where are we now?
While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.
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Are AR glasses really the future?
Meta recently showed off its prototype for holographic AR glasses and is betting on them being transformational for brands and users. Will this be a revolutionary step for AR or it is it just another hype cycle?
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