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Google says ‘informed choice’ is the future and we are holding them to it
In light of Google's recent cookies announcement, Check My Ads' Arielle Garcia warns that the tech giant's latest privacy decision threatens the advertising ecosystem, urging marketers and publishers to reclaim their power.
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Google parent Alphabet beats Q2 earnings predictions
The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”
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Google reverses plan to eliminate cookies from Chrome
In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.
As Google explores AI-powered search, doing nothing isn’t an option
With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?
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Data-driven insights essential for navigating cookie-less digital marketing: KIT Global
A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
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