creative
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Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
Paddy’s new bet: Another indie shop in a crowded market
Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big Directional Idea stand out?
Snap AR ads are not interruptions; they have become invitations: Resh Sidhu
The global director of Arcadia AR Creative Studio says AR is a powerful engagement tool, with four out of five brands on Snap seeing significant results.
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Portfolio Evenings: Breaking bias, building talent
These events aren’t just about showcasing creativity—they’re shaping a more diverse future. By nurturing young talent, the ad industry can finally close its gender gap.
How BBDO plans to rewrite the rules of creativity with ‘Do Big Things’
With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns that drives cultural and business impact.
Kotak Mahindra Bank seeks digital creative agency
The financial institution has put out an RFP for this mandate.
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