crm
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC
Marketing VP Santosh Iyer elevated as after-sales head at Mercedes-Benz India
Event communications head Amit Thete to helm marketing and CRM; Shekhar Das Chowdhury to lead corporate comms
'Coupons and discounts will not make them stick'
Coffee Day Global's Bidisha Nagaraj on the brand's agenda, a new CRM system and 'enhancing' its app
Euro RSCG 4D president Rajesh Bhatia quits
Bhatia joined Euro RSCG in 2007 from Digitas to set up the former's marketing services and digital brand in India
Solutions Digitas splits into two separate agencies
Solutions India and Digitas India will continue to be a part of the Publicis Groupe, but as stand-alone, yet complementary agencies within the VivaKi portfolio
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