Campaign India Team
Dec 22, 2015

Marketing VP Santosh Iyer elevated as after-sales head at Mercedes-Benz India

Event communications head Amit Thete to helm marketing and CRM; Shekhar Das Chowdhury to lead corporate comms

Marketing VP Santosh Iyer elevated as after-sales head at Mercedes-Benz India
Santosh Iyer, presently VP, marketing and CRM,  has been promoted and will take charge of after-sales and retail training at Mercedes-Benz India from January 2016.
 
He succeeds Devdutta Chandavarkar, currently VP – after-sales, who moves to Dubai as director, after-sales at Mercedes-Benz Middle East and Levant. Chandavarkar has been associated with Mercedes-Benz for over 17 years.
 
Roland Folger, MD and CEO, Mercedes-Benz India, said, “Mercedes-Benz prides itself in providing newer responsibilities and novel opportunities to its employees world over. This approach not only promotes internal talent by giving them new opportunities to prove their excellence, but also is highly beneficial for the overall growth of the company and inspirational for others.”
 
The marketing-CRM and corporate communications portfolios have now been split, the company announced, though they will continue reporting to MD and CEO Folger.
 
Amit Thete, currently head of event communications, will take charge of marketing and CRM.
 
Shekhar Das Chowdhury will head corporate communications.
 
All the appointments are effective 1 January 2016.
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

1 hour ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

22 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

23 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.