csr
Purpose-driven marketing: Brands’ secret sauce for loyalty and impact
Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says International Management Institute's marketing professor.
Alembic CSR and Havas Life Mumbai transform motherhood through AI
The 'LullabAI' platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies.
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Maruti Suzuki India puts CSR account on pitch
The automaker wants the chosen agency to develop multi-platform content on its CSR initiatives.
Robinhood and Dot Media collaborate to combat hunger
The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.
Coca-Cola India backs women’s hockey in new CSR initiative
The brand has committed to providing specialised training, nutrition, and equipment to women hockey players at the domestic league level.
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Panasonic nurtures next generation of reporters in India with Kid Witness News
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
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