customer acquisition

Are you over-invested in performance marketing? Think again
4 days ago
Prady Kumaar

Are you over-invested in performance marketing? Think again

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's CEO and co-founder.

D2C brands need to break free from the ad spend trap
Oct 24, 2024
Kshitij Kaul

D2C brands need to break free from the ad spend trap

The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

2 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Moves and wins roundup: Week of 07 April

4 Moves and wins roundup: Week of 07 April

Adani Group wins four Olive Crown awards

5 Adani Group wins four Olive Crown awards

Cadbury 5 Star gives the AI revolution a humorous pushback

6 Cadbury 5 Star gives the AI revolution a humorous pushback

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

FCB India goes solo in WARC’s Global Good parade

8 FCB India goes solo in WARC’s Global Good parade

Will snooping clause in new IT Bill put WhatsApp on mute?

9 Will snooping clause in new IT Bill put WhatsApp on mute?

Rekha Rao launches OON, a women-only A&M services collective

10 Rekha Rao launches OON, a women-only A&M services collective