customer loyalty
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Feb 21, 2025
Take a peak: How marketers can turn digital noise into lasting loyalty
In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.
Oct 24, 2024
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.
Dec 04, 2012
Allen Solly eyes a bigger share of wardrobe with 'Hot Fridays'
Q&A with Sooraj Bhat, brand head, on the brand's new campaign, customer loyalty, re-branding and more
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