customer loyalty

D2C brands need to break free from the ad spend trap
Oct 24, 2024
Kshitij Kaul

D2C brands need to break free from the ad spend trap

The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.

Allen Solly eyes a bigger share of wardrobe with 'Hot Fridays'
Dec 04, 2012
Pooja Ahuja Nagpal

Allen Solly eyes a bigger share of wardrobe with 'Hot Fridays'

Q&A with Sooraj Bhat, brand head, on the brand's new campaign, customer loyalty, re-branding and more

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