customer loyalty
Oct 24, 2024
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.
Dec 04, 2012
Allen Solly eyes a bigger share of wardrobe with 'Hot Fridays'
Q&A with Sooraj Bhat, brand head, on the brand's new campaign, customer loyalty, re-branding and more
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