dave trott
Dave Trott's blog: A crap idea
With the example of toilets and pits, the author explains how a problem can be turned into an opportunity
Dave Trott's blog: Play the advantage
The author states that the advertising world, just like the referees, needs to learn the advantage rule, and start focussing on the consumers
Dave Trott's blog: Advertising as crossword clues
Advertising is often confusing, and while many believe there must be an underlying sense, the layers of meaning can be hard to decipher, says Dave Trott
Dave Trott's blog: Ceci N'est Pas Un Advert
The author explains why a lazy ad full of people dancing and laughing their heads off won’t deliver emotion
Dave Trott's blog: Copernican shift
The author states that the advertising industry needs a paradigm shift to see that it's not at the centre of the universe, but people are
Dave Trott's blog: The letter of the law, not the spirit of the law
The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing
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