Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Nov 27, 2023
Dave Trott's blog: Play the advantage
The author states that the advertising world, just like the referees, needs to learn the advantage rule, and start focussing on the consumers
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Opinion
Aug 29, 2023
Dave Trott's blog: Who are we fooling?
Advertising
Sep 15, 2023
Dave Trott's blog: Ceci N'est Pas Un Advert
Opinion
Mar 14, 2023
Dave Trott's blog: Catnip for marketers
Opinion
Feb 23, 2023
Dave Trott's blog: Context=perception=reality
Just Published
Advertising
15 minutes ago
New global campaign from Spotify celebrates music ...
The campaign was created in-house.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
19 minutes ago
The art of dealing with the new trade order
Donald Trump's tariff tornado will have wide-reaching implications, potentially placing advertisers and agencies at a fundamental pivot point says New Commercial Arts’ David Golding
Advertising
3 hours ago
AI, PR, and the battle for relevance: Archetype’s ...
With PR facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
Advertising
21 hours ago
Moves and wins roundup: Week of 14 April
Our weekly roundup of the latest appointments and account wins news from Adfactors PR, McCann Worldgroup, Zee News, Bombay Design Centre, and many more.
