david baldacci

Your weekend reading list
Jun 04, 2011
Arati Rao

Your weekend reading list

Pat Vinayak, principal partner, Mindshare shares her recommendations for this weekend

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1 Googlies on Google: A curiosity-driven game for search

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3 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

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4 Weekend Fun: The Blue Film Festival

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5 An insider’s playbook to PR crisis mitigation

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6 Marketers bet big on brand-building, not just quick wins

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7 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

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8 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

Understanding the nudge-sludge dynamic in marketing

9 Understanding the nudge-sludge dynamic in marketing

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10 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator