diageo
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McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
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Unilever poaches Diageo head of media as its global media chief departs
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.
Diageo vows to keep marketing through 'challenging times'
Drinks behemoth tells investors that increased marketing spend has delivered strong growth
Creative Equals, D&AD, Diageo launch Creative Comeback for female ad creative 'returners'
The initiative aims to help women deal with the bias in re-entering the workforce (a break due to illness or child delivery) and cope with the lack of flexibility
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