digital entertainment

Shemaroo’s blockchain bet: From passive viewers to active participants
8 hours ago
Vinita Bhatia

Shemaroo’s blockchain bet: From passive viewers to active participants

By leveraging PWR Chain, the media company is tackling piracy, enhancing engagement, and unlocking new revenue models through blockchain-powered transparency.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

PR Awards 2025: Shortlists, jury announced

2 PR Awards 2025: Shortlists, jury announced

Campaign India PR Awards 2025: Winners announced

3 Campaign India PR Awards 2025: Winners announced

Cadbury 5 Star gives the AI revolution a humorous pushback

4 Cadbury 5 Star gives the AI revolution a humorous pushback

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

5 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Target’s secret weapon? India’s role in its ad empire

7 Target’s secret weapon? India’s role in its ad empire

Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

8 Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

9 GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

Valentine's Day 2024: Brand work that caught our attention

10 Valentine's Day 2024: Brand work that caught our attention