digital payments
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3 days ago
Can BHIM’s emotional pivot win the trust battle in digital payments?
In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.
May 29, 2024
Google Pay taps on trust in new campaign
Produced by Lowe Lintas, the campaign features Bollywood actress Kajol, and highlights the ease and security of the digital payment platform.
Nov 17, 2016
Credit card purchases will go up with digital penetration, says Mastercard’s Parag Bhatnagar
The VP of marketing for South Asia discusses core audience, manifestations of the 'priceless' proposition and collaborative campaigns
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