digitalasia2012

Digital Media Awards: What was good—and what wasn't?
Nov 09, 2012
Campaign India Team

Digital Media Awards: What was good—and what wasn't?

Members of the jury for the Digital Media Awards share insights on the process of picking winners from 105 finalists

Digital Asia Festival 2012: Moving mobile from 'why' to 'how'
Nov 08, 2012
Campaign India Team

Digital Asia Festival 2012: Moving mobile from 'why' to 'how'

Nick Seckold, head of digital, Mindshare, Asia-Pacific, shares 11 points brands should consider while developing a mobile strategy

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1 Googlies on Google: A curiosity-driven game for search

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2 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

8 Marketers bet big on brand-building, not just quick wins

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9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing