digitalisation

Nov 22, 2024

89% of CMOs predict growth in their marketing budgets: Dentsu report

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

Mar 22, 2012

“Digitisation will give advertiser the holy grail of targeting,” says Group M’s Vikram Sakhuja

CASBAA: Industry heavyweights come together to discuss and debate issues pertinent in Indian satellite and broadcast market

Nov 02, 2011

AdAsia 2011: “Social media enables us to make decisions across consumers”: Ram Charan

Charan delivered the keynote address before the start of the first session at AdAsia 2011