direct marketing association of india

‘We are starting to learn much more from B2C marketing’
Jan 28, 2014
Ayushi Anand

‘We are starting to learn much more from B2C marketing’

Costanza Tedesco, SVP, marketing communications, SAP, says it is important is to have that continually ‘switched on’ audience

DMAi 2014 Convention: Day three - ‘60 pc of buyer’s decision is taken before they choose to engage with a brand’
Jan 27, 2014
Ayushi Anand

DMAi 2014 Convention: Day three - ‘60 pc of buyer’s decision is taken before they choose to engage with a brand’

Nishant Rao, country manager, LinkedIn India, on how centralised marketing is shifting to decentralised marketing

‘Accuracy and efficacy of (data) analysis is the biggest concern’: Virginia Sharma, IBM
Jun 03, 2013
Campaign India Team

‘Accuracy and efficacy of (data) analysis is the biggest concern’: Virginia Sharma, IBM

CMOs are influencing manufacturing and distribution decisions, says Sharma, chairperson, DMAi 2013 Convention

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