dishtv
The business relevance of diversity
What are the challenges for a CMO when targetting a diverse market? A panel at the Marcus Evans CMO Excellence Forum 2018 dwelt upon this topic. Excerpts:
Power Play @ IPL 2015: '24 to 39 pc spike in subscriber numbers during IPL in last three years’
Salil Kapoor, COO, DishTV India, on the brand's plans for eighth edition
Sun18 inks 3-year deals with leading DTH platforms
The DTH players include Airtel, DishTV, Videocon D2H and Sun Direct TV
What's On India now available on Dish TV
Consumer TV Guidance channel, What’s On India, recently launched by What’s On India Media, is now available on Dish TV.
Shah Rukh does the grandpa act in Dishtv's new campaign
Dishtv has come up with a new TV commercial to support its multimedia campaign for its new brand positioning 'Ghar Aayi Zindagi'.The DTH operator from the Essel Group says that the new campaign positions Dishtv as "a force that unites families together, a catalyst that brings happiness into homes."The TVC has been executed by Dishtv's creative agency McCann Worldgroup TAG.
Dishtv unveils new brand identity, ‘Ghar Aayi Zindagi’
Moving beyond the functional platform communicated by its ‘Sabse Zyaada Wish Karo, Dish Karo’ campaign, Dishtv has unveiled a new brand positioning seeking an ‘emotional connect’ with consumers.
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