earned media

Is the value of earned media diminishing?
Jul 27, 2021
Surekha Ragavan

Is the value of earned media diminishing?

Experts acknowledge the challenges in this climate for PR pros to secure earned coverage and discuss how one can do so

“Earned media will lead owned or paid media”: John Kerr
Jul 18, 2014
Ananya Saha

“Earned media will lead owned or paid media”: John Kerr

The MD of Zeno Group Asia talks about emerging trends, potential partnerships with specialists and competition

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