earned media
1 day ago
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
Jul 27, 2021
Is the value of earned media diminishing?
Experts acknowledge the challenges in this climate for PR pros to secure earned coverage and discuss how one can do so
Jul 18, 2014
“Earned media will lead owned or paid media”: John Kerr
The MD of Zeno Group Asia talks about emerging trends, potential partnerships with specialists and competition
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