emotional connections

Mar 06, 2025

The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

A truly successful campaign isn't about numbers alone; it is about fostering emotional connections and building long-term brand equity, says Suraj Estate Developers' CMO.

Oct 16, 2024

Crafting the big B2B idea: Balancing creativity and risk

The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.