Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Oct 16, 2024
Crafting the big B2B idea: Balancing creativity and risk
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
5 hours ago
Canva's not-so-casual pivot to campaign command
Design tool? Think again. The latest Canva Create rollout pushes into campaign creation, content localisation, and AI-powered production workflows—at scale.
Advertising
9 hours ago
Valerie Pinto to join APCO in October '25
Pinto to lead APCO’s India operations and be responsible for the company's strategic corporate business across Asia.
Advertising
10 hours ago
Dentsu South Asia appoints new leaders
Global agency network to integrate creative, media, and client services under a unified Media++ strategy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
11 hours ago
Samsung Ads, Magnite partner to enhance streaming ...
The South Korean TV OEM player will leverage Magnite Access for programmatic monetisation.
