emotional engagement

7 hours ago

Beyond the jingle: The power and challenges of sonic branding

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.

Jan 30, 2025

The great digital experience race: Are users abandoning your app?

With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay relevant, says the lead at Quantum Consumer Solutions.