SW Growth Labs goes all in on ROI-driven marketing evolution

SW Network, a decade-old integrated advertising agency focused on media, branding, and lead generation, has launched SW Growth Labs. This new vertical is designed to elevate brands through tailored strategies with a laser focus on ROI.

With services spanning performance marketing, media buying, lead generation, analytics, SEO, and website development, SW Growth Labs aims to provide brands with precision-driven solutions that turn awareness into measurable business outcomes. As data-driven marketing continues to evolve, the agency is betting big on the seamless integration of analytics, media, and creative storytelling to optimise every stage of the marketing funnel.

As the media landscape grows increasingly fragmented and brands grapple with overwhelming data, SW Growth Labs seeks to provide clarity, efficiency, and measurable impact.

“SW Network has always been about offering integrated marketing solutions. With SW Growth Labs, we’re doubling down on performance-driven services, combining them with our legacy of creative media strategies to take our clients’ growth to the next level. This vertical is built to transform ambition into achievement,” said Raghav Bagai, co-founder of SW Network.

In a crowded digital marketing ecosystem where ROI is the ultimate differentiator, SW Growth Labs is staking its claim with an approach that integrates strategy, creativity, and data-driven precision.

“Delivering measurable ROI isn’t just about performance marketing and media buying—those are critical levers, but true impact comes from a holistic, integrated approach,” Shlok Hari, director—Media at SW Network told Campaign. “For performance to translate into business growth, media strategy must work in tandem with a strong communication framework and a tech infrastructure that enhances conversions at every stage of the user journey.”

This philosophy underpins SW Growth Labs’ methodology, which blends media planning, data analytics, website tech, influencer marketing, creative content, and studio production. The ability to optimise every touchpoint, from brand awareness to conversion, ensures that brands experience more than just increased visibility—they see real business growth.

Bagai revealed that the company has already delivered results for brands like Panasonic, CenturyPly, Titan, Fujifilm, Instax, Casio, Nykaa, Kotak, DLF Malls, Vectus Tanks, eBay, Hyatt, and Dr. Oetker Fun Foods. Each of these projects underscores SW Growth Labs’ belief that strategy, creativity, and technology must work in concert to maximise returns.

“What sets SW Growth Labs apart is the synergy between our in-house experts across media planning, data analytics, website tech, influencer marketing, creative content, and studio production. This seamless collaboration allows us to optimize every touchpoint, from awareness to conversion, driving not just visibility but real business outcomes,” Bagai informed Campaign.

Simplifying data for actionable insights

For marketers, data fragmentation remains a significant challenge, with multiple platforms generating overwhelming amounts of analytics. SW Growth Labs seeks to streamline the interpretation of data to ensure that insights translate directly into enhanced campaign performance.

“With multiple platforms contributing to the media mix, data fragmentation is inevitable, leading to a high chance of overlaps and over-reporting,” explained Hari. “To ensure accurate data interpretation and extract actionable insights, SW Growth Labs follows a bi-fold approach.”

Shlok Hari, director—Media at SW Network.

First, the team prioritises source platform data over ad platform metrics. “For example, when working with a D2C brand on Shopify, we rely more on website funnel analytics and direct data sources rather than solely on ad platform reports. This helps in making more precise decisions based on actual user behaviour,” Hari added.

Second, SW Growth Labs leverages a suite of tools—including HubSpot, Adobe Analytics, and Semrush—alongside custom-built integrations. The agency has also built a structured attribution framework that prioritises server-based tracking over cookie-dependent methods, unifies attribution models across platforms, and incorporates offline interactions into the data flow.

Refining attribution models for accurate conversion tracking

Accurately attributing conversions across multiple touchpoints remains one of the biggest challenges in digital marketing. The rise of multi-device usage and the increasing complexity of consumer journeys make it difficult for brands to pinpoint which marketing efforts drive real business outcomes.

According to the company, accurate attribution can become a game-changer. Hari explained that to maintain a robust attribution framework, the company ensures every click is mapped accurately through a structured UTM strategy, prioritizing server-based tracking over cookie-dependent methods, unifying attribution models across platforms, and incorporate offline interactions into the data flow. “This structured approach allows us to simplify complex data streams and deliver insights that directly enhance campaign performance,” he stated.

Combatting creative fatigue in a saturated market

With consumers exposed to the same ads repeatedly, creative fatigue is a growing concern. SW Growth Labs has developed a structured approach to refreshing campaigns dynamically while maintaining cost-effective content production.

It addresses this through a two-pronged approach. Hari said, “First, we prioritise data-backed creatives. Before entering any industry, we conduct in-depth consumer mapping to identify key barriers and motivators influencing purchase decisions. The communication strategy is then built to address these barriers while amplifying motivators,” he stated.

By employing a mix of content formats—including rich media, static creatives, short-form and long-form videos, carousels, and interactive experiences—SW Growth Labs is attempting to ensure that audience engagement remains high.

Second, the agency implements a sequential user journey.

“For example, an initial exposure might focus on brand differentiation and key product RTBs, while subsequent interactions introduce testimonials, case studies, or promotional offers to drive conversion. This structured content rollout ensures that while the user remains the same, their experience with the brand continues to evolve dynamically,” explained Hari.

Scaling SW Growth Labs

With the launch of SW Growth Labs, SW Network is scaling its team and operations to meet the growing demand for performance-driven marketing solutions. The agency is taking a three-pronged approach: expanding in-house expertise, leveraging automation, and collaborating with external partners.

“Our core focus is on further strengthening our in-house capabilities, ensuring we have the best talent across strategic planning, execution, data analysis, tech, SEO, web, and creative,” said Bagai. “We believe in assembling a team with diverse industry experience and complementary skill sets, each playing a crucial role in driving business growth.”

Hari added that automation plays a critical role in streamlining operations. “We use tools that provide real-time insights and facilitate agile decision-making and optimisations. While our in-house expertise forms the backbone, we also collaborate with external partners when needed, ensuring we stay adaptable while consistently delivering high-performance solutions.”

As brands increasingly demand measurable impact from their marketing spends, SW Growth Labs enters the arena at a crucial moment. With a sharp focus on integrating analytics, media, and creativity, the new vertical aims to redefine performance marketing by delivering sustainable growth for brands in India and beyond.

In a digital landscape where fragmentation, attribution, and creative engagement continue to challenge marketers, SW Growth Labs is positioning itself as a solutions-driven partner that goes beyond traditional media buying. Whether through data-led decision-making, refined attribution models, or dynamic content strategies, the agency is setting out to help brands cut through the noise and drive real, measurable business success.

For SW Network, this isn’t just about launching another service—it’s about shaping the future of how brands connect, engage, and grow. Pranav Agarwal, the agency’s co-founder underscored the agency’s evolution, “Our decade-long expertise in media and branding now finds a dedicated home in SW Growth Labs. This isn’t just a new chapter—it’s the next step in our journey to deliver high-impact, ROI-driven campaigns with a focus on D2C, lead generation, and digital excellence.”