emotorad

Sep 06, 2024

More than a bike, EMotorad’s latest campaign is a heart-powered ride

The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.

Apr 02, 2024

Why OTT is influencing the next big trends in advertising

SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.