empowerment

4 days ago

Whose gaze is it anyway?

Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.

Jan 09, 2025

Is Ganga Fashion’s ‘Dil se sherni’ campaign a bold statement or strategic play

By getting acid attack survivors to don its ethnic clothing designs, the fashion brand gives a hat tip to these courageous women.

Nov 26, 2015

Opinion: Can brands empower us to be agents of change?

Everyone wants to contribute to a better society and brands can provide them avenues beyond donations, says the author