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Mudra MAX wins big at the WOW Awards
Mudra MAX walked home with the most number of metals at the second edition WOW Awards for experiential marketing, hosted last evening by Eventfaqs. The agency recorded 10 wins across various categories notching up six Golds, 2 Silvers and 1 Bronze.
“Activation integral to marketing mix,” Bates 141’s Mapleston
Craig Mapleston, General Manager, Bates 141 Singapore was in India recently as a speaker for Future Media’s seminar on in-store media titled ‘Gone in 30 seconds- An Evening of Defining Trends.’ Speaking on the sidelines of the conference, Mapleston shared his thoughts on in-store media, brand activation and why the marketing services segment will continue to see acquisitions in the Indian market.
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