“Activation integral to marketing mix,” Bates 141’s Mapleston

Craig Mapleston, General Manager, Bates 141 Singapore was in India recently as a speaker for Future Media’s seminar on in-store media titled ‘Gone in 30 seconds- An Evening of Defining Trends.’ Speaking on the sidelines of the conference, Mapleston shared his thoughts on in-store media, brand activation and why the marketing services segment will continue to see acquisitions in the Indian market.