equal parenting

Britannia’s equal parenting campaign: Does it hit the right spot?
Sep 20, 2024
Vinita Bhatia

Britannia’s equal parenting campaign: Does it hit the right spot?

INSIDE THE AD: Now in its third year, the brand’s Milk Bikis ads, featuring actor Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?

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