eveready

Mar 25, 2022

Creative critique from a gender lens: 14-18 March

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Mar 14, 2022

A bride shows her guests how she’s Eveready

Watch the film conceptualised by Rediffusion here

Jul 09, 2014

Eveready lights up the night to refresh ‘Give me red’ identity

Watch the ad film conceptualised by Rediffusion Y&R

Jun 24, 2013

Video: Campaign India 'Love That Ad'

We asked consumers which ad they liked best from the four presented on Campaign India from 10 June to 14 June.

Aug 14, 2009

Eveready aims to dispel darkness in new Powercell campaign

After recently unveiling its brand communication for Ultima that made the use of light painting, Eveready has launched a new campaign, this time for another variant, the Powercell range of batteries.

May 27, 2009

Eveready rolls out TVC to promote Eveready Ultima

After recently coming up with a commercial to promote its flagship range of batteries, Eveready Industries has launched a new advertising campaign to highlight its latest offering, Eveready Ultima Batteries. Rediffusion Y&R has worked on this campaign.