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Whose gaze is it anyway?
Mar 28, 2025
Saumya Baijal

Whose gaze is it anyway?

Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.

Glaceau vitaminwater rolls out global campaign using crowdsourcing
Aug 24, 2010
Campaign India Team

Glaceau vitaminwater rolls out global campaign using crowdsourcing

Glaceau vitaminwater has launched its biggest ever UK marketing campaign as part of a larger global campaign for the Coca-Cola owned soft-drink

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