experiential
Nov 12, 2024
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
Dec 19, 2019
Havas Group acquires experiential agency Shobiz
This is the third acquisition by the group in 2019
Jan 18, 2016
Rediffusion Y&R group allies with The Social Street for marketing services
Alliance comes into effect from March 2016
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Oct 19, 2015
Dentsu Aegis Network acquires Fountainhead Entertainment
200-member event and experiential agency will continue to be headed by Brian Tellis
Sep 02, 2015
LinEngage appoints Sriharsh Grandhe as executive vice president
He joins from Possible Worldwide Singapore
May 13, 2015
Pratap Bose and Mandeep Malhotra’s outfit targets mid-June launch
Seek to build integrated ‘conglomerate of agencies’ with partnerships, acquisitions; launch team of 40 taking shape with ‘media’ services at the core
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