fame2013
FAME 2013: Photos from day two
Photos from the second day of the 2013 Festival of Asian Marketing Effectiveness (FAME) seminar programme.
FAME 2013: Photos from the Asian Marketing Effectiveness Awards
Photos from the Asian Marketing Effectiveness Awards at the 2013 Festival of Asian Marketing Effectiveness (FAME), including pre-award cocktails and post-award party.
FAME 2013 Day 2: Marketing is emotive, mobile, adaptive and crowd sourced
Day two of the Festival of Asian Marketing Effectiveness saw the roots of marketing being re-examined
‘A social mission makes it more infectious and invites others’: FAME 2013
Excerpts from a panel featuring Leigh Reyes, CCO, Lowe Philippines, Samir Singh of Unilever and Efren Penaflorida Jr. of Dynamic Teen Company
Lenovo's Ajay Kaul on emerging trends in global marketing: FAME 2013
‘Power of the collective is changing the marketing landscape - and the role of the CMO’
People who click ads don't buy: FAME 2013
Matthew Harty, Asia-pacific GM for Omnicom Media Group’s trading desk Accuen, said click-through rates as measurement will lead online advertisers down the wrong path
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