fanta
MMGB: Holi 2020 ads
Campaign India picks a few ad campaigns rolled out for the festival of colours, and wishes its readers a safe and colourful Holi
Weekend Wrap: 5 July
In the news: BBC Studios, Dainik Bhaskar Group, Deskera, Fanta, GenY Medium, Lowe Lintas and Togglehead
Fanta energises 3D characters in its latest TVC
WATCH Ogilvy & Mather’s Indian adapt of the TVC here
Fanta uses Holi's colour splash for latest campaign
Coca-Cola India has launched a new communicating program for Fanta based on the festival of Holi. The 360-degree initiative featuring the brand ambassador for Fanta, Genelia D'Souza is supported by the line - Holi Hai! Toh dikhao apne asli rang (It's Holi! so show your true colours). The film has been conceptualised been by Ogilvy & Mather.
Joshua Upputuru joins Nomad Films as producer
Nomad Films has roped in Joshua Upputuru as producer. Upputuru comes from O&M, where he was accounts director. In a career spanning seven years, he has worked with brands such as Tata Motors, Fanta, Hyundai, Seagram's and Oral B amongst others.This is Upputuru's first stint in the ad film production industry.
Fighting for a share of throat
With summer descending upon us, all the major soft drink brands are boosting their share of voice, with an eye on summer sales. Almost every week, a new soft drink TVC goes on air and as a result, we have enough commercials to compile an entire feature!Watch a collection of recently released commercials. Enjoy!Slice 'Aamsutra':
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