fashion marketing
Apr 01, 2025
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
Apr 19, 2024
Hideous Luxury unpacks the weight of "emotional baggage" in new campaign
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
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