Advertising Marketing
Elizabeth Wiredu
1 day ago

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

Photo: Business of Fashion / Jill Kortleve (H&M).

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