festival
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Myntra's BFF campaign triples down on fun, fashion and memes
The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.
Brands weave stories of sibling love for Raksha Bandhan campaigns
Campaign looks at how brands spotlight the bond between brothers and sisters with creative ads that capture the essence of modern relationships and timeless traditions.
Campaign Video: The festival of advertising
A study by media measurement firm, BARC India, throws light on broad advertising trends during the festival months
Weekend Fun: The Blue Film Festival
View the campaign conceptualised by Scarecrow Communications here
Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta
The DJ and music producer explained why the ‘old model’ of celebrity endorsements doesn’t work for him
Goafest reiterates focus on young guns
As the festival turns 10, Nakul Chopra promises ‘special’ three-day event to make the festival ‘even richer’
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