festive sales
Oct 08, 2024
Brands to spend INR 500 crores on influencers for Diwali sales: Report
A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.
Nov 08, 2023
E-commerce vs offline festive clash: Is the consumer the winner?
We explore who will be the winner in the online vs brick-and-mortar marketing blitzkrieg this festive season while trying to understand the factors behind 'predatory pricing' and 'deep discounts'
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Oct 05, 2013
Will festive sales be better than in 2012? Why?
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