festive shopping

Brands to spend INR 500 crores on influencers for Diwali sales: Report
Oct 08, 2024
Campaign India

Brands to spend INR 500 crores on influencers for Diwali sales: Report

A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.

Diwali 2021 saw a 27% spike during early festive shopping: Criteo study
Nov 18, 2021
Campaign India Team

Diwali 2021 saw a 27% spike during early festive shopping: Criteo study

42% of the sales came from home furnishing, while 18% came from food

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