fitch
Opinion: Can Ikea crack Indian retail?
The author speaks about his experience at Ikea on day two of the store's existence in India
FITCH gets Dominic Twyford as client services director for South Asia
This is his second stint with the agency he left in 2013
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Growing with Indian brands, delivering global design
WPP’s brand and retail design agency Fitch launched a studio in Mumbai five years ago. Ninety per cent of the agency’s revenues in India are from retail design today, but areas like brand identity and packaging are chipping in, says Moin Mir, development director, Fitch India, in conversation with Campaign India. Excerpts:
Rodney Fitch named first president of Design Jury at Dubai Lynx 2011
The festival will be held from March 27-29, 2011
Dhanalakshmi becomes Dhanlaxmi
Dhanalakshmi Bank has recently revealed its new corporate identity. The new identity aims to exude a modern, vibrant and contemporary look, while retaining the bank's core values of trust and heritage.The new logo (see picture) sports the colour purple and looks at signifying wealth and prosperity. The bank claims that purple was also chosen to break the clutter of financial service brands. Branding and design consultancy Fitch has created the new identity.
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