fitness

Sep 18, 2024

Nora Fatehi's gym hustle for BigMuscles: Empowering Indian women to flex their fitness goals

The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, was creatively designed by Ogilvy India.

Mar 22, 2018

Weekend Watch: MuscleBlaze puts up a stubborn act

Watch the film conceptualised by DDB Mudra here

Jul 05, 2017

Opinion: A good run for your money

On his regular jog, our columnist discovers a load of opportunities for sports equipment makers and others

Aug 11, 2014

MMGB: Under Armour’s ‘I will what I want’ celebrates women achievers; VW Golf Rabbit

Watch the ad films conceptualised by Droga5 New York and DDB Barcelona here