fmcg
Retail gets a sixth sense with Britannia A-Eye
Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.
Ad industry’s budget wishlist: Relief, reforms, and digital push
As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify GST, and invest in digital infrastructure.
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Rural India goes hybrid: 47% embrace digital meets traditional media
Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.
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Rural consumption continues to outpace urban markets in India’s FMCG sector
The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
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