forecasts
Oct 17, 2013
European adspend falters as rest of world posts increases
LatAm grows 13.1 pc, Apac 6.4 pc; Global adspend rose 2.8 pc in first half of 2013, according to Nielsen
Dec 18, 2012
Digital and media predictions for 2013: Millward Brown
Research agency's global futures group highlights trends such as the mobile as remote, omnichannel marketing and social TV.
Jul 20, 2010
ZenithOptimedia increases global ad spend forecast
ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2% to 3.5% during 2010 and stated it is not expecting a "double dip" recession but is "still cautious" about the market.This upgrade is the third in a row, after six consecutive downgrades.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
