Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.
Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
WPP put together an archive to celebrate the former JWT chairperson's career last year
Former Singapore-based chief creative officer will "explore new possibilities" as mantle passes to Abbott Mead Vickers BBDO creative Alex Grieve
Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively
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