frameworks
Sep 30, 2024
Crisis communication: Controlling the uncontrollable
With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication formula to sail through the choppy waters.
Jan 08, 2010
Nirma jingle stuns dirt in latest commercial
Nirma has released its latest commercial which takes a fresh look at how the washing powder's effectiveness against dirt and stains.This new commercial created by Thoughtshop, comes after the underwater ballet and the film projector TVCs which were created by Taproot India. The film was shot in Pushkar, Rajasthan by Amit Sharma from Chrome Pictures.
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