future of advertising
Overcoming 'big agency syndrome' and why it's time to put the fun back in advertising: Samir Datar gets candid with Campaign
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.
The future of advertising: What do the interns think?
When the challenges are obvious to the interns, it's time to realise the platform we're standing on is burning, writes RPA's SVP of creative, marketing and innovation
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Cannes Lions 2014: ‘Accepting that we have not created something great, might lead to creating something great’: Sir John Hegarty
Hegarty and David Droga took centre stage on day six of the festival, in a session titled ‘What’s great, What’s not, What’s next?’
Wharton’s Future of Advertising Project heads to Delhi
An insights symposium supported by Yahoo! is scheduled for 20 July, 2011; the project, which has already covered North America and Europe and heads to China next, aims to discover how the interplay between old and new media will affect the future of advertising across different markets
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