gamers

Aug 26, 2024

From sidelines to spotlight: Why brands need to pay attention on women gamers

With women breaking stereotypes, it's time brands look beyond gender while mapping their advertising strategies on gaming platforms, says Gamezop co-founder Gaurav Agarwal.

Jul 14, 2016

How has Pokemon Go become so successful so quickly?

Pokémon Go has almost as many users as Uber in a week by giving gamers what they want, says the author