Asian Paints brushes up its legacy with a warranty pitch

Asian Paints would like to believe that it stands as a reliable partner in almost every home, embodying a bond built on consistency, protection, and joy. Bringing this relationship to life, the company has launched a new corporate film, ‘Asian Paints ki warranty, India ka har doosra ghar kehta hai’ (Asian Paints warranty, says every second house in India)

Conceptualised by Ogilvy, the film takes viewers on a heartfelt journey through the country’s diverse homes, showcasing the lasting bond that Asian Paints shares with Indian families. Through warm visuals, soulful music, and emotional storytelling, the film highlights that the Asian Paints warranty is more than just a promise—it’s a mark of trust passed from one generation to the next.

From modest apartments to grand ancestral homes, Asian Paints has been a trusted partner in every consumer’s journey, remaining present at every stage of life, evolving with people’s changing needs and aspirations, and helping them build beautiful homes filled with joy, beauty, and comfort.

Speaking about the campaign, Amit Syngle, CEO and MD, Asian Paints, said, “Asian Paints has been a part of Indian homes for over 80 years, growing alongside generations of homeowners and their evolving needs. ‘Asian Paints Ki Warranty, India Ka Har Doosra Ghar Kehta Hai’ is a celebration of the deep bond and connection we share with millions of families, as well as their unparalleled trust for the brand. Across the country, a vast majority of homes have a mark of Asian Paints’ protection and beauty. This film captures that legacy along with the role we’ve played in making every home feel special, cherished and beautiful.”

Across homes, cultures, and life stages, Asian Paints continues to bring colour, unmatched innovation, and joy to people’s lives—making every home a beautiful home.

Speaking on the campaign, Sukesh Nayak, CCO, Ogilvy said “With ‘India ka har doosra ghar,’ we’ve crafted a narrative that explores the deep, unshakable bond between Indian homes and Asian Paints. This film is a tribute to the trust that generations of homeowners, across India have placed in us. Every second home in the country stands as living proof of Asian Paints’ promise—protection that lasts, beauty that endures, and a legacy built on reliability. This campaign brings that connection to life, capturing the heart and soul of Indian homes in a way only Asian Paints can.”

The campaign has been launched in March—at the peak of cricket season when millions tune in to the game that unites diverse regions. It connects the unique stories of countless homes with a shared spirit of home love. Much like cricket, Asian Paints remains a constant, unifying force in every household.

 Campaign’s take: For a company that has been in the business of homes for over eight decades, Asian Paints isn’t just selling colour—it’s selling confidence. Its latest corporate film, ‘Asian Paints ki warranty, India ka har doosra ghar kehta hai’, doubles down on this, positioning the brand as a silent yet steadfast companion in the homeowner’s journey.

With a lyrical hook built entirely on the names of houses across India—ancestral, contemporary, and everything in between—the ad taps into nostalgia while reinforcing the brand’s longevity. The execution is visually warm, musically engaging, and emotionally resonant—without feeling overworked.

The storytelling cleverly underscores an inconvenient truth: repainting is an expensive, time-consuming affair. A solid warranty isn’t just a selling point—it’s a homeowner’s peace of mind.

What makes this campaign tick is its blend of sentiment and strategy. It doesn’t just remind viewers that Asian Paints has been around; it subtly positions the brand as the inevitable choice for those who plan their homes for the long haul. After all, in a category where trust is built over decades (and multiple paint cycles), legacy isn’t just a story—it’s the strategy.

Credits:

Agency: Ogilvy, Mumbai

Creative Team (Ogilvy): Sukesh Nayak, Vivek Verma, Sourabh Pathak, Srinjayi Sengupta, Apurva Hadap

Account Management Team (Ogilvy): B Ramanathan, Dharal Goshalia, Vishwendra Singh, Prathamesh Thakur, Grisha Shetty, Rupali Shriram.

Planning Team (Ogilvy): Prem Narayan, Kshitij Rajoria, Sanjay Pillai, Atharva Chandorkar, Puja Jhunjhunwala

Production House:  F.O.R. Films

Director: Aditya Sengupta

Producer: Zara Sengupta