gamification
Oct 24, 2024
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
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Sep 26, 2014
Spikes Asia 2014: "Work is a game so badly designed that you have to pay people to play it" - PHD's Mike Cooper
Cooper and Chris Stephenson of PHD took the audience through gamification and its benefits
Jan 28, 2014
Gamification: Beyond the buzzword
CEOs should think like computer-game designers to mould their companies for higher productivity.
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