gamification
Feb 14, 2025
Valentine's Day campaigns bring love, laughter, and the unexpected
From quirky disruptions to nostalgic mixtapes, brands in India celebrate Valentine’s Day 2025 with playful, daring, and endearing campaigns.
Oct 24, 2024
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
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Sep 26, 2014
Spikes Asia 2014: "Work is a game so badly designed that you have to pay people to play it" - PHD's Mike Cooper
Cooper and Chris Stephenson of PHD took the audience through gamification and its benefits
Jan 28, 2014
Gamification: Beyond the buzzword
CEOs should think like computer-game designers to mould their companies for higher productivity.
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