geeta lobo

Jan 14, 2020

Opinion: Cyber coaxing - nudge strategies in the age of AI

AI based nudges would be even more powerful levers to modify behaviour

Nov 04, 2019

Opinion: Hacking into the Homer brain

This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?