Geeta Lobo

Nov 11, 2022

Opinion: The inclusion imperative - representing ...

The author explains how the challenge of inclusion is exemplified by the task of representing the heterogeneity that is in India

Jan 14, 2020

Opinion: Cyber coaxing - nudge strategies in the ...

AI based nudges would be even more powerful levers to modify behaviour

Nov 04, 2019

Opinion: Hacking into the Homer brain

This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?