The author explains how the challenge of inclusion is exemplified by the task of representing the heterogeneity that is in India
AI based nudges would be even more powerful levers to modify behaviour
This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins